If you are British you've probably seen the new Renault Mégane TV advert which asks 'Can a car change a town?' and compares Menton with the Lancastrian village of Gisburn (population 500). The advert is based on a cleverly-designed spoof of market research: according to Renault, statistics show that towns with more Méganes, such as Menton are happier, have higher rates of fertility, and longer life expectancies.
The teaser ad shows a swimming pool in Menton contrasted with a puddle in Gisburn; a glamorous French couple sipping wine with a frumpy couple drinking tea from a thermos flask; and designer shoes with an old pair of slippers.
The advert caused a few ruffled feathers in Gisburn but Menton is more than happy to bask in the free publicity and Nice-Matin recently devoted the whole of its backpage (Menton edition) to the story.
Click on the following documentary to see the whole story. It lasts for eleven minutes but truly it's very funny - make a cup of coffee, sit back and do watch! Claude is amazing!